https://catallen.ca Catherine Portfolio Thu, 26 Oct 2023 16:02:25 +0000 https://catallen.ca en https://catallen.ca/Work Thu, 26 Oct 2023 16:02:16 +0000 Catherine Portfolio https://catallen.ca/Work https://catallen.ca/TD-Super-Bowl Thu, 26 Oct 2023 16:02:18 +0000 Catherine Portfolio https://catallen.ca/TD-Super-Bowl TDSuper BowlTwo spots in the Canadian Super Bowl broadcast. One for brand. Another for the Easy Trade app. Taboo TalkTurns out 64% of Canadians would rather talk about sex, religion, or politics instead of money. That’s awkward. Don’t Listen to the Comments When it comes to investing, whatever you do, don’t listen to the internet comments section. Next&nbsp;︎ https://catallen.ca/TD-Mortgage Thu, 26 Oct 2023 16:02:20 +0000 Catherine Portfolio https://catallen.ca/TD-Mortgage TD MortgageMortgage RollercoasterRising rates. The turbulent housing market. Constant news about a recession. Having a mortgage in this economy feels like you’re on a rollercoaster. Next&nbsp;︎ https://catallen.ca/RATESDOTCA Thu, 26 Oct 2023 16:02:20 +0000 Catherine Portfolio https://catallen.ca/RATESDOTCA RATESDOTCADon’t Get Milked RATESDOTCA launched their first brand campaign to let Canadians know that there is a better way to shop for insurance – and it’s time to stop getting milked. https://catallen.ca/Kokanee Thu, 26 Oct 2023 16:02:21 +0000 Catherine Portfolio https://catallen.ca/Kokanee KokaneeThe Movie Out Here “One of the most audacious marketing campaigns in Canadian history" – Marketing Magazine How did a regional beer brand compete with the much larger budgets of global and national beers? By making a movie. The Movie Out Here was a 90-minute feature length comedy that people paid to see. It was Harold and Kumar meets Superbad with Kokanee at the center of the story. On opening weekend it was the #1 comedy in Vancouver. And it was the centrepiece of an innovative integrated campaign that engaged consumers across the country. OnlineAt TheMovieOutHere.ca thousands of consumers became a part of the movie by auditioning, submitting props, getting their band on the soundtrack, adding their name to the credits and much more. <img width="863" height="610" width_o="863" height_o="610" data-src="https://freight.cargo.site/t/original/i/abc6ee37a35a6b31681f80218f60f3196d021e8f2c9519353d106348bcae87e3/Digital-Site_843x610.jpg" data-mid="194939159" border="0" data-scale="100" src="https://freight.cargo.site/w/863/i/abc6ee37a35a6b31681f80218f60f3196d021e8f2c9519353d106348bcae87e3/Digital-Site_843x610.jpg" /> On PremiseTwenty bars across Western Canada competed to be a shooting location for the movie. Ordering a Kokanee gave consumers a coaster with a unique PIN that let them vote through a mobile site. <img width="641" height="453" width_o="641" height_o="453" data-src="https://freight.cargo.site/t/original/i/dbe8f8fc1145bc4b7720e8bcf251d7ff11f96a8594655a6b352ee5d8f4335170/Coaster_641x453.jpg" data-mid="194939164" border="0" src="https://freight.cargo.site/w/641/i/dbe8f8fc1145bc4b7720e8bcf251d7ff11f96a8594655a6b352ee5d8f4335170/Coaster_641x453.jpg" /> <img width="641" height="453" width_o="641" height_o="453" data-src="https://freight.cargo.site/t/original/i/ed02455d3918c7a22e3fdfd6c848b38c5690f27a8af1276394e513980ba60420/MovieMobile_641x453.jpg" data-mid="194939160" border="0" src="https://freight.cargo.site/w/641/i/ed02455d3918c7a22e3fdfd6c848b38c5690f27a8af1276394e513980ba60420/MovieMobile_641x453.jpg" /> In-StoreAll summer long every can of Kokanee was a collectible movie can that directed consumers online to be a part of the movie. The cans were sold on eBay while still available in store. <img width="641" height="453" width_o="641" height_o="453" data-src="https://freight.cargo.site/t/original/i/4134dc314f9204dd757c1ac06d9d54c6143a9c606768f01f2e552956e7588902/MovieCansBACK_641x453.jpg" data-mid="194939161" border="0" src="https://freight.cargo.site/w/641/i/4134dc314f9204dd757c1ac06d9d54c6143a9c606768f01f2e552956e7588902/MovieCansBACK_641x453.jpg" /> <img width="641" height="453" width_o="641" height_o="453" data-src="https://freight.cargo.site/t/original/i/f5352f51446102abc1cda4ab0bb972dd09b7af0b7dcdef2fb1f61074114b576d/MovieCans_641x453.jpg" data-mid="194939162" border="0" src="https://freight.cargo.site/w/641/i/f5352f51446102abc1cda4ab0bb972dd09b7af0b7dcdef2fb1f61074114b576d/MovieCans_641x453.jpg" /> <img width="863" height="610" width_o="863" height_o="610" data-src="https://freight.cargo.site/t/original/i/3ac85cda5d0ba2f382da0f05aa0892bd357d0dc91bb9d818b0b6d9c52910f661/Case_843x610.jpg" data-mid="194939163" border="0" src="https://freight.cargo.site/w/863/i/3ac85cda5d0ba2f382da0f05aa0892bd357d0dc91bb9d818b0b6d9c52910f661/Case_843x610.jpg" /> Next&nbsp;︎ https://catallen.ca/Mother-Raw Thu, 26 Oct 2023 16:02:21 +0000 Catherine Portfolio https://catallen.ca/Mother-Raw Mother RawMichelle’s RawFoodz, makers of vegan dressings and dips, needed to breakout from its small, homegrown story. It was transformed into Mother Raw with a complete brand and product rebuild from the ground up that delivered business results and made it standout on shelf. Complete Rebrand The bold new name, look and attitude differentiated Mother Raw from the sterile condiments in store fridges. <img width="1500" height="978" width_o="1500" height_o="978" data-src="https://freight.cargo.site/t/original/i/a70dff2a7f8cbc2741939852c3dbdb86178e615404d17d80806357d9b58cd51f/MR08-copy-2.jpeg" data-mid="194939183" border="0" src="https://freight.cargo.site/w/1000/i/a70dff2a7f8cbc2741939852c3dbdb86178e615404d17d80806357d9b58cd51f/MR08-copy-2.jpeg" /> <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/832f24a17c8a79ce018e7f51b4330ed36bf82d1376d541cac6f9e0b4563bbb64/MotherRawlineup.jpeg" data-mid="194939182" border="0" src="https://freight.cargo.site/w/1000/i/832f24a17c8a79ce018e7f51b4330ed36bf82d1376d541cac6f9e0b4563bbb64/MotherRawlineup.jpeg" /> <img width="1440" height="576" width_o="1440" height_o="576" data-src="https://freight.cargo.site/t/original/i/02c254ccc44dfa423bfa8a111ed30adbba92878683752a59554737362948ff01/MotherRawFull2.png" data-mid="194939196" border="0" src="https://freight.cargo.site/w/1000/i/02c254ccc44dfa423bfa8a111ed30adbba92878683752a59554737362948ff01/MotherRawFull2.png" /> <img width="1892" height="1286" width_o="1892" height_o="1286" data-src="https://freight.cargo.site/t/original/i/94e6526e356366acac338a03f6855ae7d64f2f5f87828b89ea1f5f34dce34322/Screen-Shot-2021-04-05-at-11.57.22-AM.png" data-mid="194939184" border="0" src="https://freight.cargo.site/w/1000/i/94e6526e356366acac338a03f6855ae7d64f2f5f87828b89ea1f5f34dce34322/Screen-Shot-2021-04-05-at-11.57.22-AM.png" /> Lizzo’s Nachos Pop superstar, Lizzo, recently used Mother Raw’s Spicy Vegan Queso in her brussels nachos recipe on TikTok. Now that’s a sentence. <img width="1646" height="1438" width_o="1646" height_o="1438" data-src="https://freight.cargo.site/t/original/i/ed858396df9eaf68573dba4c51f322b0c59b9e3c54f0c5f5ca56851cc3c92447/Screen-Shot-2021-04-05-at-1.53.48-PM.png" data-mid="194939186" border="0" src="https://freight.cargo.site/w/1000/i/ed858396df9eaf68573dba4c51f322b0c59b9e3c54f0c5f5ca56851cc3c92447/Screen-Shot-2021-04-05-at-1.53.48-PM.png" /> Next&nbsp;︎ https://catallen.ca/Nabob Thu, 26 Oct 2023 16:02:23 +0000 Catherine Portfolio https://catallen.ca/Nabob NabobRespect the Bean In a world where coffee is pumpking spiced, drizzled in syrup, served like a slurpee, and worse The Nabob Coffee Company stands apart with its belief in a good simple cup of coffee. As coffee culture raged out of control, we created this platform for Nabob to remind everyone to Respect the Bean. Launch Spot Actual Colombian coffee farmers tasted coffee shop abominations. Every reaction, every look of disgust, every spit take was real and unscripted. Reactive VideosWhen new trends appeared in coffee culture we responded. Outdoor Competitive OOH ran near big chain coffee locations, often in transit shelters right outside the door. <img width="421" height="608" width_o="421" height_o="608" data-src="https://freight.cargo.site/t/original/i/8201bee5030131b361429b2ed8d6a3310199eae641f748462c3650bcc663a204/PUmpkin.jpg" data-mid="194939200" border="0" src="https://freight.cargo.site/w/421/i/8201bee5030131b361429b2ed8d6a3310199eae641f748462c3650bcc663a204/PUmpkin.jpg" /> <img width="421" height="608" width_o="421" height_o="608" data-src="https://freight.cargo.site/t/original/i/88c8779b886d60a82504e847e51a725889c3457e0ffcaac12d2f8d155e4e0dd9/Milkshake.jpg" data-mid="194939199" border="0" src="https://freight.cargo.site/w/421/i/88c8779b886d60a82504e847e51a725889c3457e0ffcaac12d2f8d155e4e0dd9/Milkshake.jpg" /> <img width="421" height="608" width_o="421" height_o="608" data-src="https://freight.cargo.site/t/original/i/ac9d02d9bce84991a4f2601e19dc2eb9363b938089c481216c03ed2612a2c040/Coffee.jpg" data-mid="194939198" border="0" src="https://freight.cargo.site/w/421/i/ac9d02d9bce84991a4f2601e19dc2eb9363b938089c481216c03ed2612a2c040/Coffee.jpg" /> <img width="421" height="608" width_o="421" height_o="608" data-src="https://freight.cargo.site/t/original/i/e072ee136f7300ec78d44ff5b75442ed4ed7fe9032ed75f578cb74fe1b4f7922/BrainFreeze.jpg" data-mid="194939197" border="0" src="https://freight.cargo.site/w/421/i/e072ee136f7300ec78d44ff5b75442ed4ed7fe9032ed75f578cb74fe1b4f7922/BrainFreeze.jpg" /> Next&nbsp;︎ https://catallen.ca/CAMH Thu, 26 Oct 2023 16:02:23 +0000 Catherine Portfolio https://catallen.ca/CAMH CAMHMental Health is Health During Mental Health Week, the Centre for Addiction and Mental Health (CAMH) launched a brand platform anchored by their new tagline, Mental Health is Health. The integrated campaign focused on the devastating impact of mental illness by highlighting the deep-rooted disparity between mental health and physical health. The campaign made an impact globally and began to change the way Canadians view mental health. TV A powerful launch spot highlighted that not all illnesses are treated equally. Branded ContentA branded content series tells the stories of people who have experienced the gaps between&nbsp;the&nbsp;way we view physical illness and mental illness. #MentalHealthisHealth The hashtag trended globally and achieved over 11, 000 uses during the campaign. Post-campaign the hashtag has been embraced by the mental health community and still sees daily use.<img width="1916" height="1176" width_o="1916" height_o="1176" data-src="https://freight.cargo.site/t/original/i/fa4cb93cbdc5d4ef3a011d655e2b03d89dc3ee99f9851b79960aeedc77766e3a/Screen-Shot-2020-01-18-at-10.49.58-PM.png" data-mid="194939211" border="0" src="https://freight.cargo.site/w/1000/i/fa4cb93cbdc5d4ef3a011d655e2b03d89dc3ee99f9851b79960aeedc77766e3a/Screen-Shot-2020-01-18-at-10.49.58-PM.png" /> OOH/SocialThought-provoking questions were posed across social and in out-of-home. <img width="1260" height="1858" width_o="1260" height_o="1858" data-src="https://freight.cargo.site/t/original/i/7416821ef329240a0e1886561cdc8dc81170413df145a49a23fbd2071c19517f/Poster5.jpg" data-mid="194939209" border="0" src="https://freight.cargo.site/w/1000/i/7416821ef329240a0e1886561cdc8dc81170413df145a49a23fbd2071c19517f/Poster5.jpg" /> <img width="1261" height="1858" width_o="1261" height_o="1858" data-src="https://freight.cargo.site/t/original/i/4365583974195908f2957544c733a92d2deeec8cd0e3f38adda4d9851d7b56f3/Poster3.jpg" data-mid="194939207" border="0" src="https://freight.cargo.site/w/1000/i/4365583974195908f2957544c733a92d2deeec8cd0e3f38adda4d9851d7b56f3/Poster3.jpg" /> <img width="1261" height="1858" width_o="1261" height_o="1858" data-src="https://freight.cargo.site/t/original/i/514c0c268fe7502a78b72336532367720b1f3ac44ac28b30a0b171b5d310d054/Poster2.jpg" data-mid="194939206" border="0" src="https://freight.cargo.site/w/1000/i/514c0c268fe7502a78b72336532367720b1f3ac44ac28b30a0b171b5d310d054/Poster2.jpg" /> Donation Disparity An ambient execution of the campaign featured an oversized donation box with messaging encouraging people to give as generously to mental illness, as they would a physical illness. <img width="982" height="1002" width_o="982" height_o="1002" data-src="https://freight.cargo.site/t/original/i/44a37be09f73a7e196e62de5cd0dafeda6e8913abe99d6116ba1d4f6b49ca105/Screen-Shot-2020-01-18-at-11.02.18-PM.png" data-mid="194939212" border="0" src="https://freight.cargo.site/w/982/i/44a37be09f73a7e196e62de5cd0dafeda6e8913abe99d6116ba1d4f6b49ca105/Screen-Shot-2020-01-18-at-11.02.18-PM.png" /> Next&nbsp;︎ https://catallen.ca/ParticipACTION Thu, 26 Oct 2023 16:02:24 +0000 Catherine Portfolio https://catallen.ca/ParticipACTION ParticipACTION Everything Gets Better When You Get ActiveParticipACTION let Canadians know that there are so many more benefits to being active other than just weight loss with its latest brand platform. The work showed in a fun, fresh, and vibrant way, that physical activity can help make so many things better. Video In a series of online videos and TV spots, we explained how physical activity can lead to surprising health benefits like better love or better focus. OOH In simple, vibrant executions, we communicated even more benefits. <img width="2094" height="1396" width_o="2094" height_o="1396" data-src="https://freight.cargo.site/t/original/i/0845a1b3e4bffab6b82e698968512fcbc6252e7931cb6311b1cab2638b039c18/Screen-Shot-2020-01-18-at-10.35.31-PM.png" data-mid="194939224" border="0" src="https://freight.cargo.site/w/1000/i/0845a1b3e4bffab6b82e698968512fcbc6252e7931cb6311b1cab2638b039c18/Screen-Shot-2020-01-18-at-10.35.31-PM.png" /> <img width="804" height="1107" width_o="804" height_o="1107" data-src="https://freight.cargo.site/t/original/i/bafd0eb5e870d4e11fdc57b1bb78fe743c1f01db44d7110482ebc8b6456dd76b/PoopBetterCROP.jpg" data-mid="194939236" border="0" src="https://freight.cargo.site/w/804/i/bafd0eb5e870d4e11fdc57b1bb78fe743c1f01db44d7110482ebc8b6456dd76b/PoopBetterCROP.jpg" /> <img width="1141" height="1587" width_o="1141" height_o="1587" data-src="https://freight.cargo.site/t/original/i/ba440306d4bf12b579497c6178894bb5b4149d2f36acf5c3d2cbf25b767cbf5b/Think.jpg" data-mid="194939234" border="0" src="https://freight.cargo.site/w/1000/i/ba440306d4bf12b579497c6178894bb5b4149d2f36acf5c3d2cbf25b767cbf5b/Think.jpg" /> <img width="1132" height="1589" width_o="1132" height_o="1589" data-src="https://freight.cargo.site/t/original/i/491549ff3d4df009a90f9f76db718e26f3c9c7e7f0bf889d44c1d566191d042f/Age.jpg" data-mid="194939233" border="0" src="https://freight.cargo.site/w/1000/i/491549ff3d4df009a90f9f76db718e26f3c9c7e7f0bf889d44c1d566191d042f/Age.jpg" /> <img width="805" height="1107" width_o="805" height_o="1107" data-src="https://freight.cargo.site/t/original/i/33332345404594d0db8b0d30395e9de90fe591f97c5eb5c4fb94367ef869258c/SleepBetterCROP.jpg" data-mid="194939235" border="0" src="https://freight.cargo.site/w/805/i/33332345404594d0db8b0d30395e9de90fe591f97c5eb5c4fb94367ef869258c/SleepBetterCROP.jpg" /> <img width="1133" height="1590" width_o="1133" height_o="1590" data-src="https://freight.cargo.site/t/original/i/25eeba46af7e0ed11d38b0296ea6f82691d9f8b829c999a8e76939ee6457eec0/Heal.jpg" data-mid="194939231" border="0" src="https://freight.cargo.site/w/1000/i/25eeba46af7e0ed11d38b0296ea6f82691d9f8b829c999a8e76939ee6457eec0/Heal.jpg" /> <img width="805" height="1109" width_o="805" height_o="1109" data-src="https://freight.cargo.site/t/original/i/4b89eb351638be5859f00f9512bbd282cab4d7b3111ecbc2bcaa82886a07f4dd/HappyBetterCROP.jpg" data-mid="194939232" border="0" src="https://freight.cargo.site/w/805/i/4b89eb351638be5859f00f9512bbd282cab4d7b3111ecbc2bcaa82886a07f4dd/HappyBetterCROP.jpg" /> Sex BetterFor Valentine’s Day we created a series of posters for how physical activity can vastly improve your sex life. <img width="3370" height="4800" width_o="3370" height_o="4800" data-src="https://freight.cargo.site/t/original/i/88fd2b0896fabb361a24b6be0030763c9b9fe509e1a7079ff27fad0f37b93d1b/1-PAR9363_AWARDS_Sex-Posters_Saddle_R2.jpg" data-mid="194939220" border="0" src="https://freight.cargo.site/w/1000/i/88fd2b0896fabb361a24b6be0030763c9b9fe509e1a7079ff27fad0f37b93d1b/1-PAR9363_AWARDS_Sex-Posters_Saddle_R2.jpg" /> <img width="3370" height="4800" width_o="3370" height_o="4800" data-src="https://freight.cargo.site/t/original/i/5125607de7cec83f06ed0ca9e691e8a25ecefe9eeafa2fae1dd3f8d03666b867/PAR9363_AWARDS_Sex-Posters_Sweet-spot_R2.jpg" data-mid="194939223" border="0" src="https://freight.cargo.site/w/1000/i/5125607de7cec83f06ed0ca9e691e8a25ecefe9eeafa2fae1dd3f8d03666b867/PAR9363_AWARDS_Sex-Posters_Sweet-spot_R2.jpg" /> <img width="3370" height="4800" width_o="3370" height_o="4800" data-src="https://freight.cargo.site/t/original/i/2095425fbbef162e39d7ceda858a3158156fd44479d9749fc62a7ae913d8436b/2-PAR9363_AWARDS_Sex-Posters_Birdie_R2.jpg" data-mid="194939221" border="0" src="https://freight.cargo.site/w/1000/i/2095425fbbef162e39d7ceda858a3158156fd44479d9749fc62a7ae913d8436b/2-PAR9363_AWARDS_Sex-Posters_Birdie_R2.jpg" /> <img width="3370" height="4800" width_o="3370" height_o="4800" data-src="https://freight.cargo.site/t/original/i/5109f082d65b54d615ad2531224ae2bfc7811b88e8f342c0700d4716a830db68/3-PAR9363_AWARDS_Sex-Posters_Score_R2.jpg" data-mid="194939222" border="0" src="https://freight.cargo.site/w/1000/i/5109f082d65b54d615ad2531224ae2bfc7811b88e8f342c0700d4716a830db68/3-PAR9363_AWARDS_Sex-Posters_Score_R2.jpg" /> Next&nbsp;︎ https://catallen.ca/Peace-Collective Thu, 26 Oct 2023 16:02:25 +0000 Catherine Portfolio https://catallen.ca/Peace-Collective Peace Collective#UnravelHatePeace Collective took one of the most polarizing pieces of apparel of the 21st century, the “Make America Great Again” cap, and turned it into a symbol of acceptance for all newcomers. Launch Film Five different Canadians tell their unique stories about how they immigrated to the country and react to both the MAGA hat and the newly created ‘Welcome to Canada’ toque. The ‘Welcome to Canada’ ToqueThe toque was made available for purchase with proceeds benefitting new Canadians. Due to popular demand, the ‘Welcome to Canada’ toque became a permanent item at the store. <img width="1188" height="952" width_o="1188" height_o="952" data-src="https://freight.cargo.site/t/original/i/407ffe873c8636fc3138a016a7ed2c1bbe70b622dcd3ce5d68e2feb693486a13/Screen-Shot-2020-01-18-at-11.12.35-PM.png" data-mid="194939246" border="0" src="https://freight.cargo.site/w/1000/i/407ffe873c8636fc3138a016a7ed2c1bbe70b622dcd3ce5d68e2feb693486a13/Screen-Shot-2020-01-18-at-11.12.35-PM.png" /> <img width="1186" height="946" width_o="1186" height_o="946" data-src="https://freight.cargo.site/t/original/i/d3990bdd6dbbd22efb771acc86b51d9109b8a1c84e8584ebcb6a4386f7db38a5/Screen-Shot-2020-01-18-at-11.12.43-PM.png" data-mid="194939247" border="0" src="https://freight.cargo.site/w/1000/i/d3990bdd6dbbd22efb771acc86b51d9109b8a1c84e8584ebcb6a4386f7db38a5/Screen-Shot-2020-01-18-at-11.12.43-PM.png" /> <img width="1920" height="926" width_o="1920" height_o="926" data-src="https://freight.cargo.site/t/original/i/550b875ae1df904ad50961fd117ff1d015013cab23757813b370ba24efd3a7a3/PC---Maga.gif" data-mid="194939249" border="0" src="https://freight.cargo.site/w/1000/i/550b875ae1df904ad50961fd117ff1d015013cab23757813b370ba24efd3a7a3/PC---Maga.gif" /> Next&nbsp;︎