Peace Collective
#UnravelHate
Peace Collective took one of the most polarizing pieces of apparel of the 21st century, the “Make America Great Again” cap, and turned it into a symbol of acceptance for all newcomers.
Launch Film
Five different Canadians tell their unique
stories about how they immigrated to the country and react to both the MAGA hat
and the newly created ‘Welcome to Canada’ toque.
The ‘Welcome to Canada’ Toque
The toque was made available for purchase with proceeds benefitting new Canadians. Due to popular demand, the ‘Welcome to Canada’ toque became a permanent item at the store.
