Everything Gets Better
When You Get Active
ParticipACTION let Canadians know that there are so many more benefits to being active other than just weight loss with its latest brand platform. The work showed in a fun, fresh, and vibrant way, that physical activity can help make so many things better.
Video
In a series of online videos and TV spots, we explained how physical activity can lead to surprising health benefits like better love or better focus.OOH
In simple, vibrant executions, we communicated even more benefits.
Sex Better
For Valentine’s Day we created a series of posters for how physical activity can vastly improve your sex life.
