Catherine Allen

Bell

From new product launches for residential internet to brand partnerships and sponsorships, from limited time offers on smartphones to brand love. We oversaw the output of all creative across nearly every business unit within Bell.

Below is a selection of that work.




The Right Network
Makes All the Difference

Using metaphors we created a series of spots that explained things like latency, network capacity, and ultimately why your choice of cellular network matters.









Olympic Sponsorship

As a long-running Olympic sponsor, Bell brought Canadians closer to the games whether it was the Rio 2016 summer games or the 2018 winter games in Pyeongchang.









LG G7 ThinQ Launch

To launch LG’s new smartphone, we promoted the amazing sound of its built-in Boombox Speaker. 








Samsung Galaxy S10+  Launch

To announce the launch of Samsung's newest device, we created a series of spots that showed off the phone's features in a lighthearted and quirky way.






Star Wars

Leveraging the release of Star Wars: The Last Jedi, Bell brought the iconography of the franchise to Canadians as a way to promote their mobile offerings.








The Raptors 2019 Championship Run

As the Raptors worked their way through the playoffs, we ran billboards that marked their progress in real time.




And we created a simple mobile site where Canadians could get themselves hyped up by hearing their favourite TSN sportscaster Jack Armstrong yell his iconic “Helloooo” at the push of a button.